This is an interesting video that discusses ways that the environment can be protected in a way that also benefits the economy.
In the video a creek called Prickly Pear Creek is discussed. Prickly Pear Creek is drying up. There are lots of reasons for this, but senior water rights and the rights of beer companies to use the water are the big reasons. Beer production requires a surprisingly large amounts of water, 5 pints of water are needed. There was no incentive to conserve the water, so nobody did. A market based system was created to combat this. People with water rights can sell their rights to others if they don’t intend to use the water. Thanks to these efforts, Prickly Pear Creek is in much better condition